Pacific World
This article was originally published in The Rose Sheet
Executive Summary
Nailene ColoreadY artificial nails come in eight "leading" nail polish shades including Ultimate Red, Shimmering Wine Frost and Fantasy Coral. Shipped to stores in March, the product is priced at $1.99 for 20 nails and nail glue. Also shipped in March were the 2' N 1 Acrylic Nail Kit line and PerfecTouch Nail Bandage. The 2' N 1 line consists of 2' N 1 Acrylic Nail Kits with pink or peach acrylic powder, 2' N 1 Brushless Gel Kit and 2' N 1 Nail Remover Kit. The 2' N 1 kits have suggested retail prices ranging from $3.99 for a nail remover refill to $8.49 for the pink or peach kits. The PerfecTouch Nail Bandage for repair of split nails contains 24 clear adhesive tabs in various sizes, a file and a manicure stick and is priced at $2.39
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says