Physicians Formula Captyane
This article was originally published in The Rose Sheet
Executive Summary
Skin care is expanded with Purifying Cleanser and Toner in Normal to Dry Skin and Normal to Oily Skin formulas and Purifying Moisture Masque for all skin types. All of the products contain mulberry extract "to refresh and revitalize the skin." The cleanser allows "even the most sensitive skin to be washed without irritation" and the toner "helps remove any traces of dirt or dead skin cells," the company states. Purifying Moisture Masque "gently scrubs away impurities as its vital ingredients hydrate the skin and help it maintain a radiant glow," the firm notes. The cleanser is priced at a suggested $8 for 3.5 oz., the toner is $6 for 6 oz. and the masque is $8 for 2 oz
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says