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BAUSCH & LOMB CLEAR CHOICE MOUTHWASH PRINT ADS

This article was originally published in The Rose Sheet

Executive Summary

BAUSCH & LOMB CLEAR CHOICE MOUTHWASH PRINT ADS will refrain from making the claim "The Only Mouthwash That'll Freshen Breath and Lower Your Dental Bill," the company stated in the April NAD Case Reports. The claim was questioned by the National Advertising Division of the Council for Better Business Bureaus (NAD), which noticed the ad under its routine monitoring program. The print ad, which ran once in a free-standing insert, showed Clear Choice mouthwash on a silver tray beside several dental instruments and the phrase "Win the Dental Care for Life Sweepstakes," and had an entry form at the bottom. The claim in question appeared above the picture.
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