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HOME SHOPPING PRICE CLAIM "ABUSE" POTENTIAL HIGHLIGHTED BY NAD

This article was originally published in The Rose Sheet

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Executive Summary

HOME SHOPPING PRICE CLAIM "ABUSE" POTENTIAL HIGHLIGHTED BY NAD in a recently released commentary on standards for price advertising. The National Advertising Division of the Council of Better Business Bureaus expressed concern about "mortises," picture-in-picture video devices that are used in home shopping programs and infomercials to indicate the rate of sales of an item. Mortises also often contain statements such as "valued elsewhere at $ " or "other information the seller wants the viewer to remember throughout the sales presentation," NAD explained.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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