MINNETONKA BRANDS EXPANDING VILLAGE NATURALS BATH LINE
This article was originally published in The Rose Sheet
Executive Summary
MINNETONKA BRANDS EXPANDING VILLAGE NATURALS BATH LINE with Glycerine Skin Care Bars in scents corresponding to the six existing bubble baths: Peaches and Cream, Tea Rose and Glycerine, Apples and Aloe, Milk and Honey, Seaspray and Minerals, and Citrus and Chamomile. Available in April, a pack of two soaps is $2.59 suggested retail. Minnetonka Brands, an Eden Prairie, MN-based start-up company, sells Village Naturals, Village Private Moments and Sesame Street bath products and SolarSpray sun care products. The three bath products brands are licensed from Colgate- Palmolive's Softsoap Enterprises division. Colgate purchased the brands from now-defunct Minnetonka, Inc. in 1989. Minnetonka Brands acquired the fourth brand when it purchased SolarSpray, Inc. late in 1993.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says