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MINNETONKA BRANDS EXPANDING VILLAGE NATURALS BATH LINE

This article was originally published in The Rose Sheet

Executive Summary

MINNETONKA BRANDS EXPANDING VILLAGE NATURALS BATH LINE with Glycerine Skin Care Bars in scents corresponding to the six existing bubble baths: Peaches and Cream, Tea Rose and Glycerine, Apples and Aloe, Milk and Honey, Seaspray and Minerals, and Citrus and Chamomile. Available in April, a pack of two soaps is $2.59 suggested retail. Minnetonka Brands, an Eden Prairie, MN-based start-up company, sells Village Naturals, Village Private Moments and Sesame Street bath products and SolarSpray sun care products. The three bath products brands are licensed from Colgate- Palmolive's Softsoap Enterprises division. Colgate purchased the brands from now-defunct Minnetonka, Inc. in 1989. Minnetonka Brands acquired the fourth brand when it purchased SolarSpray, Inc. late in 1993.
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