Virginia heavymetals in packaging
This article was originally published in The Rose Sheet
Executive Summary
HB 1202 becomes law April 20. Effective July 1, 1995, the law bans sale in the state of any packaging, packaging component or product contained in packaging to which the heavy requires that the total concentration of those heavy metals in packaging be reduced to 600 ppm by July 1, 1995, 250 ppm by July 1996 and 100 ppm by July 1997. Exempted are packages manufactured before July 1, 1995, those that must include heavy metals to comply with safety requirements, and those that exceed the specified levels only due to inclusion of recycled materials
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says