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LILITH BY CALLAGHAN WOMEN'S SCENT LAUNCHING IN THE U.S.

This article was originally published in The Rose Sheet

Executive Summary

LILITH BY CALLAGHAN WOMEN'S SCENT LAUNCHING IN THE U.S. in the fall under an as yet unnamed distributor. Milan-based Proteo Profumi SpA developed and markets the fragrance, and Florbath distributes it in Italy where it is launching now in 1,600 doors. Proteo has not yet decided when it will launch the fragrance in additional European countries.
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