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Prescriptives Extraordinary Lipstick

This article was originally published in The Rose Sheet

Executive Summary

"Gives lips a creamy, luscious look and feel that lasts for up to nine hours," Prescriptives says. The product is formulated with polymers to "lock the silky, semi-gloss color to lips" and cellulose to help the lipstick "grip on lips without forming an occlusive barrier," the Estee Lauder division explains. Offered in 34 shades including SoHo, Paradiso and Burnt Sugar, the item is on-counter now. The lipstick, packaged in lightweight brushed aluminum case, is $14.50 suggested retail. With the addition of Extraordinary Lipstick, Prescriptives is eliminating its Demi-Matte lipstick; all of the Demi-Matte shades have been included in the Extraordinary palette. In addition, Prescriptives is cutting two shades from its Matte lipstick lineup
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