Clarins
This article was originally published in The Rose Sheet
Executive Summary
Multi-Active Night Lotion is said to cause a "55% increase in skin's hydration level" one hour after use and, after eight hours, a 33% increase in hydration. After four weeks of use, the firm says, there is a "33% reduction of fine lines and wrinkles" and a "30% improvement in skin firmness." The ingredients include retinol propionate, a concentrated form of vitamin A that is not stable in light, and noctoferrine, an "anti-free radical" complex. The product also includes kiwi and macadamia nut oils, linden and orange blossom and honey extract, which contains alpha hydroxy acids. The lotion is available in two formulas -- All Skin Types and Speciale for "extra dry" skin. In stores in the fall, a 1.7 oz. bottle is $45 suggested retail
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says