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This article was originally published in The Rose Sheet
Executive Summary
Airing network and cable TV ads for Agree hair care beginning in mid-May and running through the summer. The 10- and 15-second spots targeting women aged 12 to 24 are tagged "If you've gotta have bounce you've gotta Agree" and feature hip-hop music. Spanish ads will appear on Univision, Telemundo and in selected markets. A print campaign with the same tagline will begin appearing in August issues of magazines including Glamour, Mademoiselle, Cosmopolitan and Seventeen. Agree products will be sampled at cheerleading camps and volleyball and skiing events throughout 1994 and 1995