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Elizabeth Arden

This article was originally published in The Rose Sheet

Executive Summary

Introducing Karl Lagerfeld's Sun Moon Stars women's fragrance worldwide in September. The scent will be promoted with an international TV and print campaign featuring actress Daryl Hannah. David Lynch is filming the TV ad, which "evokes the magic and mystery of the fragrance and captures the beauty and charm of Daryl Hannah," the Unilver division says. Peter Lindburg is shooting the print ads
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