Fall/Winter '94/'95 fragrance trends
This article was originally published in The Rose Sheet
Executive Summary
For day, women will favor "lush, natural-smelling floral fragrances [that] are light yet tenacious," as well as fruity fragrances, the Fragrance Foundation predicts. For evening, floral orientals and "romantic and sensuous floral bouquets beginning with bright florals and ending with 'edible' notes (such as vanilla or caramel) and warm notes of musk" are expected to be popular. The foundation believes that the future of non-alcoholic fragrances is "limited," projecting that it will be "slow growing at best, spurred most by environmental and packaging concerns." Men will choose for daytime wear fougeres, herbs, marine and "outdoorsy" scents as well as women's scents, the foundation says. "Masculine orientals with herbaceous, woody accents" are among the men's fragrance types predicted to be most popular for evening
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says