NEUTROGENA U.S. "UPTURN" HELPS DRIVE SECOND QUARTER SALES
This article was originally published in The Rose Sheet
Executive Summary
NEUTROGENA U.S. "UPTURN" HELPS DRIVE SECOND QUARTER SALES up 9.7% to $73 mil., the company said in a May 25 financial report for the three months ended April 30. The second quarter results "reflect a strong upturn in our domestic business, which started well into our second quarter and is continuing into May," Neutrogena Chairman and CEO Lloyd Cotsen explained. In the first quarter, the firm's U.S. sales dropped 17.4% to $46.6 mil. due to declines in its bath and shower care lines and lost shipping and selling days because of the extreme weather in the East and Midwest.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says