Procter & Gamble
This article was originally published in The Rose Sheet
Executive Summary
Test marketing Oil of Olay Moisturizing Body Wash in Spokane, WA. The national rollout date is undecided. The product is packaged in a white flip-top bottle with pink and blue graphics. A 7 oz. bottle with a mesh puff is a suggested $3.99 and a 12 oz. bottle is $4.99