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AVON CHARGING S. C. JOHNSON's OFF! ADS "SABOTAGE" SKIN-SO-SOFT

This article was originally published in The Rose Sheet

Executive Summary

AVON CHARGING S. C. JOHNSON's OFF! ADS "SABOTAGE" SKIN-SO-SOFT insect repellent lotion by "falsely representing that Avon's new insect repellent lotion is not EPA-registered and is not as efficacious as an insect repellent as OFF! Skintastic," Avon says in a complaint filed in the U.S. District Court for the Southern District of New York May 26. Avon currently is launching Skin-So- Soft Moisturizing Suncare Mosquito, Flea & Deer Tick Repellent containing oil of citronella ("The Rose Sheet" April 11, Marketing in Brief). The insect repellent joins the over 30 year-old Skin- So-Soft bath oil, which has a reputation as an effective insect repellent but is not an EPA-registered insect repellent, nor is it specifically marketed as such.
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