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Fath de Fath

This article was originally published in The Rose Sheet

Executive Summary

U.S. distributor of Jacques Fath fragrances, MacFarlane & Associates, plans to relaunch the women's scent in the U.S. this fall or next spring. The firm, which acquired the distribution rights to the Jacques Fath fragrances early this year, recently introduced an updated version of Fath's Green Water Pour Homme in Neiman Marcus and will expand distribution of the restaged scent to Nordstrom this fall. MacFarlane & Associates hopes to sell Green Water in 120 to 150 doors by the end of 1995. The shape of the Green Water bottle was modified to be rectangular rather than tubular and a gold top replaced a dark green cap. While the scent remained unaltered, the color of the fragrance was changed to green from amber
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