FTC consent agreement
This article was originally published in The Rose Sheet
Executive Summary
Federal Trade Commission gives final approval to a consent agreement with Thomas Fenton, a former officer or director of infomercial product Synchronal Corporation, for his role in promoting the Omexin System for Hair, a purported baldness remedy. Under the consent agreement, Fenton is prohibited from making "false and unsubstantiated" claims for any baldness treatment product, and must have scientific evidence supporting any performance claims for any food, drug or device he promotes in the future. Other provisions of the consent agreement include a prohibition on representing an ad as an independent TV program. FTC announced last June that Synchronal had agreed to pay $3.5 mil. in a proposed settlement ("The Rose Sheet" June 7, 1993, p. 1)
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says