GARY FARN DISTRIBUTING SPAZIO KRIZIA MEN'S FRAGRANCE
This article was originally published in The Rose Sheet
Executive Summary
GARY FARN DISTRIBUTING SPAZIO KRIZIA MEN'S FRAGRANCE in the U.S. in late 1994 or early 1995, according to Parma, Italy-based Florbath, which holds the worldwide rights to market fragrances under the Krizia name. Spazio Krizia debuted in Italy last October, the Middle East in January and February and South America in March. The fragrance will roll out to a number of European countries in the summer and fall, Florbath said.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says