Givenchy
This article was originally published in The Rose Sheet
Executive Summary
Blush Prism "features a unique silken texture" that blends "perfectly to the last grain," the company states. The product contains four shades of blush and an iridescent highlighter that adds a "glowing touch of sun" to the skin, the firm says. "The pale shades lighten the face, the darker tones define, or accentuate the complexion," Givenchy notes. Blush Prism comes in four shade collections -- Tourmaline, Agate, Rubis and Amber. Available in late August, the item is $33 suggested retail
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says