Tsumura International
This article was originally published in The Rose Sheet
Executive Summary
Vitabath Naturals bath salts soften the water and "revive and refresh the body and mind," the firm states. Tsumura also is adding scented candles to the line. The 10 oz. bath salts are $9.50 suggested retail, and the candles are $10. Both products come in Vitabath Natural's five fruity fragrances -- Green Apple, Wildberry, Pink Grapefruit, Fresh Peach and Luscious Pear -- and four floral scents -- Spring Meadow, Freesia Fields, Water Lily and Honeysuckle. The bath sales and candles will begin shipping in July
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says