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CP Holdings

This article was originally published in The Rose Sheet

Executive Summary

Newly formed company headed by former Benckiser Consumer Products President Thomas Bonoma acquires the U.S. marketing and distribution rights to the majority of Houbigant's existing fragrances including Chantilly, Lutece, Rafinee and Alyssa Ashley Musk and to an upcoming scent, French Vanilla ("The Rose Sheet" April 18, Marketing in Brief). The 43-year agreement eventually will be expanded to cover the worldwide rights to the brands. Advertising and communications for the fragrances will be handled by McCabe & Company, New York. Billings are expected to exceed $15 mil. annually
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