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ELIZABETH ARDEN SPA SKINCARE WITH VITAMINS & MINERALS

This article was originally published in The Rose Sheet

Executive Summary

ELIZABETH ARDEN SPA SKINCARE WITH VITAMINS & MINERALS nine-SKU facial treatment line will bow in the U.S. and Europe Aug. 15. The launch will be supported by spread print ads in September issues of fashion and beauty magazines. The ads feature a picture of an orange and a glass of water on one page and an assortment of products from the line on the other. Samples of the products will be distributed in stores during the introductory period. The Unilever division plans to run single-page print ads and TV spots for the line in 1995.
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