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This article was originally published in The Rose Sheet

Executive Summary

Intencils Full Intensity Mascara has a "two-step technology" that "fills in fissures and gaps along the length of lashes" and then "saturates lashes" with a complex of silicone gums to make them look bigger, the Cosmair division states. The mascara brush is wider at the ends than in the middle and has forked bristles for "uniform, rapid ease of application," the firm says. Available in August, the product comes in black, brown and blue and is priced at a suggested $15.50
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