REVLON FIRST QUARTER NORTH AMERICA SALES FLAT AT $202.6 MIL.
This article was originally published in The Rose Sheet
Executive Summary
REVLON FIRST QUARTER NORTH AMERICA SALES FLAT AT $202.6 MIL., compared to $201.7 mil. in the first quarter of 1993, the company reported in a recent filing with the Securities and Exchange Commission. Revlon noted that during the quarter, the company's North American business, which includes the U.S. and Canada, benefited from "improved consumer acceptance of new product offerings, an improved dollar share of the core color cosmetics business in the U.S. self-select distribution channel and general improvement in domestic consumer demand in the markets" served by the firm. However, the advances were offset by retailers' "continued" efforts to reduce inventories and the effects of bad weather conditions, Revlon said.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says