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Shiseido Cosmetics (America)

This article was originally published in The Rose Sheet

Executive Summary

President Yuji Kishida adds the title of CEO, succeeding Sadao Abe. Kishida, who has been president since December 1993, will continue to pursue the company goal of maintaining the firm's customer base and "enhancing" its position as a leader in R&D. Additionally, he will focus on strengthening relationships with department store management, in-store inventory efficiency, customer development and training of beauty consultants and employees. He also will establish a policy review system. Sadao Abe is assuming the position of director and chief officer of the international operations division at Shiseido Company, Shiseido Cosmetics (America)'s Japanese
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