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Vidal Sassoon International promotion

This article was originally published in The Rose Sheet

Executive Summary

P&G is mailing 23 mil. samples of Vidal Sassoon International hair care products to households in July. Each sample includes one .42 oz. packette each of Stylist Choice Shampoo D, Conditioning Rinse 4 and Deep Moisturizing Conditioner, the products that offer the highest level of conditioning in the recently revamped line of 12 shampoos and conditioners and 12 styling products. The updated Vidal Sassoon line began shipping in March ("The Rose Sheet" Feb. 21, p. 8)
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