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BRISTOL-MYERS SQUIBB EXPANDING SALON HAIR CARE WITH MATRIX ESSENTIALS

This article was originally published in The Rose Sheet

Executive Summary

BRISTOL-MYERS SQUIBB EXPANDING SALON HAIR CARE WITH MATRIX ESSENTIALS acquisition, the firm announced June 16. With the purchase, BMS will add the VaVoom!, Matrix Essentials and Systeme Biolage professional hair care brands to its sole salon-only line, Logics International. The Matrix Essentials acquisition also will mark BMS's entrance into color cosmetics and will broaden its skin care offerings. Matrix Essentials sells color cosmetics and skin care products under the Matrix name. BMS currently markets the Sea Breeze skin care line and Keri and Lac-Hydrin therapeutic moisturizers. Another large firm that recently bolstered its salon hair care business via acquisition is Cosmair, which bought Redken last June ("The Rose Sheet" June 28, 1993, p. 1).
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