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Calvin Klein Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Launching a new color TV and print ad campaign featuring model Amber Valletta and her husband Herve Le Bihan for Escape and Escape for Men, the Unilever division says. The TV ads for both the men's and women's scents consist of romantic images of the couple in a tropical setting. The print ad for the women's scent shows Valletta, nude, sitting in front of a weathered wooden fence. The men's ad has the couple together in a rough wooden boat. The ad campaign was photographed by Mario Sorrenti. The TV ads will break in the U.S. in July and will begin airing during the holidays in Canada, Germany, Italy and the U.K. The print ads will begin running in July magazines in the U.S. and Canada and in August issues in the U.K. Both the print and TV ads will be used this fall in 12 European countries where the scents will be debuting
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