JEAN PATOU LAUNCHING CARON EAU DE COLOGNE UNISEX SCENT
This article was originally published in The Rose Sheet
Executive Summary
JEAN PATOU LAUNCHING CARON EAU DE COLOGNE UNISEX SCENT in the U.S. in 100 specialty and department store doors including Galeries Lafayette and Saks Fifth Avenue in August. The Parfums Caron scent will debut in France after its U.S. introduction. The eau de cologne targets women and men aged 35 to 55 with an income of more than $34,000, according to the company.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says