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NEOTERIC COSMETICS FIRST QUARTER SALES REACH $7.2 MIL.

This article was originally published in The Rose Sheet

Executive Summary

NEOTERIC COSMETICS FIRST QUARTER SALES REACH $7.2 MIL., up from $1.7 mil. in the first three months of 1993, parent company Scott's Liquid Gold discloses in a registration statement for a bonds offering filed recently with the Securities and Exchange Commission. Neoteric markets Alpha Hydrox skin care products. The firm notes that it "believes that the sales increase in Alpha Hydrox is due to several factors: effective and extensive advertising of the cosmetics line, competitive pricing, the addition of five new products in May 1993, and the efficacy of the Company's cosmetics products." Neoteric added Foaming Face Wash, Toner-Astringent, Oil-Free Facial Formula, Extra-Rich All Body Lotion and Daily Hydrating Eye Gel in May, and is extending the line with another five products this month ("The Rose Sheet" May 30, p. 3). The firm advertises Alpha Hydrox in print and TV ads. The items in the line are priced at under $10 each, suggested retail.
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