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RICHARD DAYHOFF LAUNCHING FIRST FRAGRANCE

This article was originally published in The Rose Sheet

Executive Summary

RICHARD DAYHOFF LAUNCHING FIRST FRAGRANCE, Dayhoff, in October. Although Dayhoff designs only women's clothing, the scent is not gender-specific, according to Chicago, IL-based Richard Dayhoff Designs. The company expects to introduce the scent in about 75 of the 150 boutiques that carry Dayhoff's clothing collections. In addition, the fragrance will bow in a limited number of department store doors, including some Dayton's, Hudson's and Marshall Field's.
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