Leiner Health Products
This article was originally published in The Rose Sheet
Executive Summary
Extending Bodycology line with four skin care products and a shampoo. Passion Fruit Facial Creme contains fruit, glycolic and lactic acids to "slough away surface skin cells," the company states. Citrus & Sugar Cane Moisturizing Lotion contains four AHAs, including glycolic and mixed fruit acids. The product "renews elasticity" and "improves skin's ability to hold moisture," according to Leiner, Honey & Rice Bran Facial scrub has oats to exfoliate and honey to moisturize, the company says. Cactus-Mint Hydrating Gel Masque contains cactus extract and mint leaves for hydration. The product "gently tones skin while lifting away impurities." The Grapefruit Shampoo for all hair types removes build-up and deep cleanses, the company notes. The facial cream and lotion come in 4 and 8 oz. bottles, respectively. The mask and scrub are packaged in 4 oz. jars, and the shampoo is 15 oz. Available in July, the AHA products are $6.99 each; the other items are $3.49 each
You may also be interested in...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says