CHATTEM CONSUMER PRODUCTS U.S. REVENUES GAIN 1% IN FIRST HALF
This article was originally published in The Rose Sheet
Executive Summary
CHATTEM CONSUMER PRODUCTS U.S. REVENUES GAIN 1% IN FIRST HALF ended May 31, the firm announced June 24. The Chattanooga, TN- based company noted that the "sales increase was led by a solid performance from its OTC pharmaceuticals groups group," which posted a 12% sales increase in the six months and includes the Pamprin, Premsyn PMS, Flex-all 454 and Icy Hot brands. Norwich aspirin was the only OTC brand for which sales declined, Chattem said. The firm pointed to the improvement in OTC sales as "an early sign that inventory reductions at the retail level experienced during the last half of 1993 should be subsiding."
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says