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COMPAR LAUNCHING FLORE BY CAROLINA HERRERA IN SEPTEMBER

This article was originally published in The Rose Sheet

Executive Summary

COMPAR LAUNCHING FLORE BY CAROLINA HERRERA IN SEPTEMBER exclusively at Saks Fifth Avenue. The initial launch will be in the retailer's New York City store, where the women's fragrance will be pre-sampled in August. The scent will roll out to additional Saks doors through the fall, reaching a distribution of about 45 doors by the end of the year. Compar, which markets the Carolina Herrera fragrances in the U.S., plans to increase distribution to 1,500 department and specialty store doors in 1995.
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