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HELENE CURTIS EXPANDING SUAVE VALUE BRAND WITH BABY CARE

This article was originally published in The Rose Sheet

Executive Summary

HELENE CURTIS EXPANDING SUAVE VALUE BRAND WITH BABY CARE, offering prices 25% below Johnson & Johnson's but above prices of private label brands. Suave Baby Care already is selling in most Wal-Mart stores, where the retailers' and consumers' response has been "excellent," the company commented in a quarterly sales and earnings statement. The line will roll out nationally to other food, drug and mass marketers in August.
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