JEAN PHILIPPE BUILDING COLOR COSMETICS BUSINESS WITH AZIZA PURCHASE
This article was originally published in The Rose Sheet
Executive Summary
JEAN PHILIPPE BUILDING COLOR COSMETICS BUSINESS WITH AZIZA PURCHASE announced June 27. The company bought the worldwide rights to the Aziza trademark from Unilever's Chese-Pond's division and its affiliates. The terms of the deal were not disclosed. With the acquisition, Jean Philippe Fragrances is significantly broadening its color cosmetics offerings by adding eye products to the Cutex lip and nail products it will be distributing under a licensing agreement with Chese-Pond's ("The Rose Sheet" June 6, In Brief). Jean Philippe said that it intends to market a full range of cosmetics and is considering buying other color lines.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says