HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

REVLON SHADINGS "HARMONIZING" HAIRCOLOR LAUNCH

This article was originally published in The Rose Sheet

Executive Summary

REVLON SHADINGS "HARMONIZING" HAIRCOLOR LAUNCH will mark Revlon's entry into the growing category of semi-permanent haircolor enhancers. Shadings, which lasts for six weeks, colors only gray hair and "adds highlights and shine that harmonize with the base shade," Revlon stated. The product uses the same type of colorant as a permanent color but has "only enough peroxide to activate the color, not enough to lighten" hair, according to the firm. Shadings, which will be in stores in October, is being targeted to women aged 25 and over.
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS000622

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel