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CLAIROL NATURAL INSTINCTS CONDITIONING COLORANT

This article was originally published in The Rose Sheet

Executive Summary

CLAIROL NATURAL INSTINCTS CONDITIONING COLORANT contains a separate conditioner and natural ingredients such as aloe, chamomile and ginseng. The product "works in 10 minutes" to enhance hair color, blend away gray and add shine, and lasts through 24 shampoos, according to the Bristol-Myers Squibb subsidiary. Natural Instincts is available in 18 shades including Sahara, Linen, Apricot and Sandalwood. the product will be available in November in mass market outlets.

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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