Dial
This article was originally published in The Rose Sheet
Executive Summary
Rolling out antibacterial Dial shower and Bath Gel and Dial Plus Shower and Bath Gel nationwide; the products began testing in Minneapolis, MN and Phoenix, AZ earlier this year ("The Rose Sheet" March 28, marketing in Brief). Dial Shower and Bath Gel offers "maximum bacterial protection," while Dial Plus provides moisturizers as well. The regular Dial gel is packaged in a white plastic container with white lettering on a blue background. The moisturizing version comes in a peach container with white, blue and gold graphics. The 6 oz. products are $2.99 each suggested retail