THE BODY SHOP ANANYA FRAGRANCE LAUNCHING IN AUGUST
This article was originally published in The Rose Sheet
Executive Summary
THE BODY SHOP ANANYA FRAGRANCE LAUNCHING IN AUGUST in The Body Shop's more than 180 U.S. stores. The scent, which already is marketed in the U.K., will be available in eau de toilette and perfume oil. The company will add body lotion, bath and shower gel, bath oil, bath oil beads and bath soap by October. The perfume oil and eau de toilette are already in The Body Shop catalog, and the ancillary items will appear in the catalog after their launch in stores.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says