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Arizona Natural Resources

This article was originally published in The Rose Sheet

Executive Summary

Foam Bath, Bath & Shower Gel and Hand & Body Lotion are offered in three scents -- Orange Blossom, Desert Sunset and Saguaro Flower. The products include chamomile extract for skin toning and rosemary extract, which functions as an astringent, the Phoenix, AZ-based firm states. The 16 oz. bottles retail for a suggested $3.50 each. Packaged as a group of three in one scent in a clear plastic case, the Arizona Naturals products are priced between $9 and $10 per set. They will be available in between 5,000 and 6,000 mass market doors by the fall, including Long's and Eckerd's

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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