NOEVIR COLOR DIMENSIONS COLOR COSMETICS
This article was originally published in The Rose Sheet
Executive Summary
NOEVIR COLOR DIMENSIONS COLOR COSMETICS offer neutral and darker shades to match the skin colors of a segment of women that are not addressed by Noevir's current products. Noevir, a Japan- based company, has been selling its Royal Reflections color cosmetics line in the U.S. but the line is targeted towards Asian women, featuring shades containing pink and yellow undertones. Color Dimensions offers neutral shades such as Cameo Beige and Bisque, as well as shades for darker complexions such as Dusk and Cafe au Lait. The direct-selling firm is introducing Color Dimensions Aug. 1 in the U.S. and Canada. Irvine, CA-based Noevir USA is a subsidiary of Noevir Ltd.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says