Tiffany
This article was originally published in The Rose Sheet
Executive Summary
Tiffany for Men Grooming Essentials skin care is a daily regimen for "clean, fresh-looking skin," the firm says. Conditioning Shampoo for all hair types "leaves hair clean and nourished, adding luster and shine," Tiffany notes. Smoothing Body Scrub with white granules suspended in a gel is designed to "soften and redefine the skin," the firm says. Protective Body Moisturizer is a light cream that "revitalizes" the skin. Rounding out the collection is alcohol-free Deodorant Solid. All of the items contain botanicals such as Pacific sea kelp, linden flower and aloe. The products range in price from $16 for the 2.5 oz. deodorant to $25 for the 5.1 oz. body scrub and moisturizer. They will be available at Tiffany stores and selected specialty and department stores in August
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says