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BOUCHERON JAIPUR FRAGRANCE INSPIRED BY JEWELS OF INDIA

This article was originally published in The Rose Sheet

Executive Summary

BOUCHERON JAIPUR FRAGRANCE INSPIRED BY JEWELS OF INDIA and especially the Nauratan, a jewel of nine precious stones that is offered to brides to wish them happiness, Parfums Boucheron said. Available exclusively at Bloomingdale's Aug. 6, Jaipur will be sold in 200 doors by the end of the year, and, subsequently, will roll out to Nordstrom, the company stated. Concurrent with its U.S. launch, Jaipur will bow at Galeries Lafayette in Paris. Jaipur is the jeweler's second women's fragrance; its first, Boucheron, bowed in 1988. The men's version of Boucheron launched in 1991.

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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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