Smith & Vandiver
This article was originally published in The Rose Sheet
Executive Summary
Extending Botanicals line with two foot care items -- Wintermint Foot Scrub and Wintermint Foot Balm -- launching in July in over 400 J.C. Penney doors. Wintermint Foot Scrub is packaged in a glass jar with a gold cap and has a wooden scoop. The 8 oz. product is $12.50 suggested retail. The Wintermint Foot Balm, priced at $7.50 for 3 oz., is packaged in a green flip-top tube with gold graphics. Its outer packaging is a green box with gold lettering, accompanied by a picture of the wintergreen plant. The firm will offer a promotional Botanical Massage set containing Smith & Vandiver's Bath, Body, & Massage Oil, the Wintermint Foot Balm and a wooden massage roller for $16.50 in J.C. Penney beginning Aug. 25
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says