Charles Jolly
This article was originally published in The Rose Sheet
Executive Summary
Former Chattem VP, secretary and general counsel is unsuccessful in attempt for the Democratic nomination for Congress representing Tennessee's third district. Jolly loses in Aug. 4 primary to local property assessor Randy Button. In seven-way race, Jolly held 23% of the vote, compared to Button's 25%. Chattanooga-based attorney and former head of the Hamilton county Democratic party organization Whitney Durand also won 23% of the vote. Jolly resigned from Chattem in January after approximately 16 years with the company. He spent the previous seven years at Miles. Jolly's bid to succeed Marilyn Lloyd in Congress was his first run for political office
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says