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FAR AWAY IS AVON'S FIRST "GLOBAL" SCENT

This article was originally published in The Rose Sheet

Executive Summary

FAR AWAY IS AVON'S FIRST "GLOBAL" SCENT, slated to be marketed in all of the more than 100 countries where the company sells fragrances. The women's scent will launch in the U.S. in September and roll out to all other countries by the end of 1995. None of Avon's approximately 30 other internationally sold fragrances is in full worldwide distribution.
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