ALLEGHANY STEPPING UP LUSTRASILK PROMOTION, INTRODUCING NEW IMAGE, PRODUCTS
This article was originally published in The Rose Sheet
Executive Summary
ALLEGHANY STEPPING UP LUSTRASILK PROMOTION, INTRODUCING NEW IMAGE, PRODUCTS following its acquisition of the ethnic haircare company from Gillette on Aug. 2. Great Neck, NY-based Alleghany Pharmacol Corp. said it will "immediately" introduce "a new aggressive sales organization, new products, packages, promotions and a flexible management team" for Lustrasilk.