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Elizabeth Arden

This article was originally published in The Rose Sheet

Executive Summary

Is launching 12 new shades for Flawless Finish Dual Perfection Makeup, Flawless Finish Sponge-On Cream Makeup and Flawless Finish Mousse makeup that will eventually replace each line's existing six to eight shades. Although some of the shade names will vary depending on the product, each line will include shades ranging from Vanilla to Mocha. Packaging also is being modified to include an updated logo with the word Elizabeth over the word Arden, with each word the same width. On counter in September, the items are a suggested $25 each. In the spring, Flawless Finish Liquid Matte Finish and Liquid Dewy Finish makeup bases will be introduced in 12 new shades



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