Erno Laszlo
This article was originally published in The Rose Sheet
Executive Summary
Beta Complex Acne Treatment with 1% salicylic acid "penetrates the pores to effectively treat and prevent acne, blackheads and whiteheads," the Erno Laszlo division of Elizabeth Arden states. The product, which also contains silica, a light oil-absorbing powder, is said to comply with the FDA monograph for OTC acne products and is positioned as "the first all-over facial acne treatment with OTC drug status in the prestige market." Erno Laszlo is not planning to advertise Beta Complex, which will be available Sept. 2. During the launch, the firm will offer a promotion of a full-size facila cleansing soap free with the purchase of Beta Complex. "Deluxe" sampling will begin in 1995. A 2 oz. pump of Beta Complex is a suggested $65
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says